Wednesday, August 5, 2009

McDonald's Fillet of Fish

Let me begin by saying I love this commercial. It's truly an example of how being silly and entertaining can help sell your product. McDonald's seasonal promotion of its fillet of fish sandwich coincided with most other fast food restaurants this past Easter. It still boggles my mind that the flesh of one animal is considered to be meat and yet the flesh of just about any sea creature is considered to be, well, fish. I really don't see the difference and think it's somewhat hypocritical to fast from meat during the holiday only to eat the flesh of fish. The fish has many of the same parts of any other source of land based meat and is treated as something totally differently for some reason.

Despite getting food poisoning in the 5th grade from undercooked McDonald's fries and vowing never to eat there again (It's been more than 10 years since I've eaten from that dirty place run by children), I love this commercial. A lot of McDonald's commercials brightly discuss promotions for sandwiches or some other kind of deal including movie and toy tie-ins, but they often lack creativity or any lasting appeal. Ending with their favorite catch phrase of the decade "I'm loving it", most commercials leave me wondering, "What am I loving? Life, McDonald's food? Working with a bunch of 14 year olds who are immature, filled with attitude and irresponsible as well as a 16 year old shift manager who is little better?" As catch phrases and slogans go, this is the most vague expression I've seen since Nike's "Just Do It" slogan of the 90s.

The jingle of McDonald's fillet of fish commercial is catchy, the idea fresh and the actors way more genuine than the typical McDonald's ad. I forgot the mention I've watched this ad many times and it still makes me laugh. To whoever conceived this commercial, way to go! :-)

2 comments:

  1. How do you get food poisoning from an under-cooked , frozen potato?

    Either way , McDonalds food is generally yucky.

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  2. Apparently, the potatoes in that location were being kept in a freezer along with frozen fish patties. The fried are usually kept in a paper bag type package lined with plastic on the interior to keep out freezer burn, but the bags aren't able to be resealed once opened. The fish fillets were supposed to be fully cooked prior to shipping to various locations, but somehow still were contaminated. SOme fried weren't cooked all the way after coming in contact either with the fish or the freezer surfaces and vwalah! instant salmonella. I was sick for over a week.

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