Home Security Commercials, Part 2

In part 2 of my critique of Broadview Home Security commercials, I'd like to discuss the Idiot in a Hoodie ad, commonly known on YouTube as "Backyard".

The ad begins with a mother and daughter playing out in a beautifully manicured yard with perfect hedges serving as most of the fencing. What they don't realize is that an idiot wearing a hoodie style work jacket is peering through a gap in the fence at them; stupid move number one. After the pair go in for lunch, the idiot in a hoodie decides now is the time to break down yet another ridiculously fragile door; dumb move number 2. This home is definately several hundred thousand dollars. They seriously can't build decent doors and frames? I also need to mention that the mother sets the alarm when they go inside. The alarm trips with the break-in, after standing and screaming in shock for a moment, the mother daughter duo run up the steps to answer a phone call from Broadview and the police are sent.

As with all the commercials in this series I have to ask myself why the doors in these homes are so weak. Why didn't the neighbors call the cops when they saw an unfamiliar man weating unseasonal clothing pearing for a time through the fence? Why did he choose a home in which he knew there were people home, even if he tohught they were in the backyard? Why did the mother set the alarm when the doors were locked and she was home in it active and awake? Should we all be terrified to be in our homes to the point of needing an alarm to be set just because we went indoors? What about the yard? Someone could easily hop the fence or pass through the shrubs to get at you and your property ladies. Why didn't you have an alarm for that eventuality?

This commercial is just dumb in every way. It reinforces the stereotype of women belonging in the home and being too weak to defend themselves. As I view other ads in this series, I see the frail woman and child archetype being displayed over and over. What about stay at home dads or single dads or old people or young strong men or even young strong women? Do these people not exist? Do people who can defend themselves not own homes? I know the first thing I'd do if an threat like this hoodie wearing moron entered my home, grab the nearest and most deadly weapon I could find, or prepare to beat the living snot out of the intruder. Perhaps these ads shoudl show someone failing to gain entrance into the house, just to be more realistic, and then having the alarm go off anyway.

People, you have a right to defend your home and not be afraid. I understand the peace of mind that a security system can brong, especially in the dead of night. I certainly don't advocate not taking basic or thorough measures to adequately protect your property. Just see this commercial for what it is; a poorly concieved pile of trash filled with logical flaws and unlikely events. Shame on you Broadview for furthering negative stereotypes about people's roles and how they behave.

PS: MEN AREN'T THE ONLY ONES WHO BREAK INTO HOMES, COMMIT MURDER, RAPE AND OTHERWISE ANNOY!!! FYI!!!