Sears Commercials

So Brett Favre walks into a Sears and says that he hates people who can't make up their mind when making a purchase. The sales guy tries to close the sale and the idiot football player says "ahh, I dunno". What kind of message does this send to potential customers?

Sears advertising is terrible to say the least. At least when they had Felicia Day in a short lived Blue Crew appliances ad, there was a small following of someone who wasn't just a mass market sell out. Now that they've lost the endorsement of a respectable actress who is well know and respected in certain circles, Sears has reverted to underqualified, uninportant sports celebrities such as Favre. It is football season after all and many beer drinking, football watching obese morons wearing old, paint-stained sweatpants will be watching lots of network TV controlled by major corporations such as GE. Ah NBC how I don't love you.

So to answer my previous question, the message is this; Favre left without making a purchase. Way to go Sears. You sent the message to your customers that even with a good salesperson who asks for the sale, you won't be able to sell a TV. Oh well, I guess the sales person (who works on commission) will be going home disappointed yet again. And way to not advertise your products, but only that you have a price-match guarantee. This is something that your main competitor, Best Buy, also has. What was the point of this commercial? The humor? The irony? Oh wait the point was to alienate more customers while trying to appeal to their love of football. I really don't think the huge bill you paid to Favre was useful in any way. Any one who purchases a product just because some celebrity endorsed it deserves to be disappointed. Wake up people. Celebrities are meaningless in your personal life. They are paid big bucks to advertise for a product and it has nothing to do with them actually liking it or not. They are just paying the bills and it's all a ruse.

Also, Sears never advertises for products other than appliances or lawn and garden equipment along with tools on TV. Do the rest of the departments in your store not exist? How do customers know what else you sell? They don't. That is why you are failing and will continue to fail when it comes to TV ads. Sears, it's time to grow up and get with the current market. Your old fashioned, out-dated practices will be your downfall.